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Paid ads managed for enquiries, not clicks

Google Ads and paid social campaigns built around one number: what each new customer costs you. Tracked properly, reported honestly and improved every week.

Get a free ads review Call 01925 859624

Where we run your ads

We put budget where your buyers are searching and scrolling, and move it as the data comes in.

  • Google Search AdsAppear at the top of Google the moment someone searches for what you sell, in the areas you serve.
  • Google Local and Performance MaxReach buyers across Search, Maps, YouTube and Display from a single, well-structured campaign.
  • Facebook and Instagram AdsTargeted campaigns that create demand, with lead forms or landing pages built to convert.
  • RemarketingBring back the visitors who looked but didn't enquire, at a fraction of the cost of new clicks.

Where most ad spend gets wasted

These are the problems we fix first when we take over an account.

  • No conversion trackingIf you can't see which clicks became calls, you can't tell good spend from bad. We set up call and form tracking before anything else.
  • Broad, irrelevant searchesTight keyword control and negative keyword lists stop you paying for searches that were never going to buy.
  • Sending traffic to the homepageDedicated landing pages matched to each ad lift conversion rates and lower your cost per lead.
  • Set and forgetWe review bids, search terms and creative every week, not once a quarter.

How a PPC campaign runs

Live fast, then sharpen every week.

  1. Review

    We audit any existing accounts, research your market and agree a target cost per lead.

  2. Track

    Conversion tracking for calls, forms and sales, set up and tested before we spend a penny.

  3. Launch

    Campaigns, ads and landing pages go live, focused on your highest-value services.

  4. Optimise

    Weekly improvements and a monthly report showing spend, leads and cost per lead.

We never bid against you

Agencies with several clients in one sector end up running ads against themselves, pushing up everyone's click costs. With one client per sector, that can't happen here.

Check your sector

PPC questions

How much should I spend on ads?

It depends on your sector and area. We look at search volumes and typical click costs on your free review, then recommend a starting budget that can produce useful data within the first month.

Who owns the ad accounts?

You do. Campaigns run in accounts in your name, so the data and history stay with your business.

How fast will ads bring in enquiries?

Campaigns can start generating enquiries within days of going live. The first few weeks are about gathering data, then we optimise to bring cost per lead down.

Should I invest in SEO as well?

Over time, yes. SEO builds traffic you don't pay per click for, which lowers your overall cost per customer.

See where your ad budget is going

Get a free review of your current ads, or a plan if you're starting fresh.

Prefer to talk? 01925 859624

Call 01925 859624